They found it frustrating because of how it was affecting their business. In the late 1900s, a makeup artist/photographer and hair salon owner was unsatisfied with the cosmetic products available in the market. MAC Cosmetics Target Market – Brand History Without further ado, let’s dive right in.

This article will explore MAC cosmetics target market and their market segmentation. They’re also known for the individuality they portray in their brand. MAC cosmetics target market is vast because of the diversity feature they’re known for. Although this makeup brand started catering to makeup professionals and artists alone, it has developed into a worldwide brand through word-of-mouth marketing. It is a leading makeup brand whose foundation is in Canada. Most cosmetic lovers talk about the top-quality and excellence of MAC cosmetics. They are a cosmetic brand with a large audience following.

Everyone has heard about it once or twice in their lifetime. Few people haven’t heard about MAC cosmetics.

Mac cosmetics selena line